Take a walk in my shoes

About

By 2015, Uber was recognized as a global brand. Our team sought to connect the human experience of the Drivers with the Riders. We designed the Uber Presents campaign around a series of long-form Driver stories. It was a new format Uber’s digital storytelling and it involved story research, product team alignment, and coordination with the local and international Communication & Policy teams.

As the Executive Producer, I managed a small team between Sydney, AUS and Zimbabwe - it was a tricky production with a small window for filming. In order to access some of the material we needed for the story, I coordinated with the local government and a cultural advisor in Zimbabwe to ensure we could capture what we needed in a short amount of time.