Uber Elevate APAC Expo

About

Following the success of the 2018 Elevate Summit, we partnered Uber’s regional APAC Policy & Comms team in Tokyo, Japan to host the Elevate APAC Expo. Similar to the Summits, the goal was to convene leaders around Uber’s narrative of innovation and ensure a thoughtful and well-considered experience. Every touchpoint was considered: from the entrance, the gifts for attendees, as well as the stage design, onsite translation services, and immersive exhibits. Being mindful of local cultural nuances, we ensured the location and venue were appropriate for hosting leaders from across the region. We focused the experience around the innovation of aerial ridesharing and Uber’s goals for transforming transportation. In addition, we made sure the aesthetic of the event was rooted in Japanese design and future-forward conceptual designs. To capture the spirit of flight, we transformed the rooftop of the Andaz Tokyo into an immersive 2-day experience. The space allowed for different interaction points and photo ops above the Tokyo Tower to reinforce the story for national and international press.