Arianna Churchill

I ask tough questions. I make awesome $h!t. I CONNECT DOTS.

WHAT EXACTLY WOULD YOU SAY YOU DO HERE?

My career has never traveled in a straight line… and that's the point. I've been a video producer, a Chief of Staff, a global events director, a communications leader, and now a producer at NVIDIA. Each pivot looked unconventional at the time and makes complete sense in retrospect. The throughline is this: I understand how organizations work, what they're trying to say, and exactly what it takes to execute at the highest level.

That combination is harder to find than it sounds. A lot of people can generate creative ideas. Fewer can run the operation behind them. I do both and in the age of AI, when the speed of information and production has never been faster, that's the skillset that actually moves things forward.

What my zigzag career actually means

At NVIDIA, I sit inside one of the fastest-moving, highest-stakes creative environments in the world. My comms background means I can walk into a room with a difficult stakeholder and navigate it without getting spun out. I understand what executives need, how to frame a project to get alignment, and how to lead clearly when the path isn't obvious. A lot of that is invisible work, but it's the reason complex projects land.

The honest version of what I do? I can see a problem from the brand, product, or team development angle, identify all the pieces required to solve it, build the execution plan, and measure whether it worked. That's not a common combination. It's what a non-linear career builds if you pay attention at every stop.

TELLING GREAT STORIES

I started my career in production, editing, shooting, and directing, and those instincts have never left me!

As the first producer hired at Uber in 2015, I built a brand production team from scratch that kept pace with the company's 10x growth. I launched the Uber Elevate flying car program out of stealth, shifting to a Chief of Staff role where I ran special projects and produced events that generated the highest positive press coverage in Uber company history at the time. When the pandemic forced a consolidation, I joined the M&A team that landed Joby's acquisition of Uber Elevate, then managed the transition and retained more than 80% of employees through the deal. I helped execute Joby's $5.7 billion SPAC before heading to Singapore to lead Netflix's APAC events and experiences team across the most diverse region on the planet, in the middle of COVID lockdowns. In H1 2022 alone, my team produced more than 75 events and screenings across the region.

After Netflix, I went deep on AI as VP of Communications at Vivun, a Series C B2B enterprise startup, then led internal and executive communications through New Relic's public-to-private transition. Today I'm a full-time video producer at NVIDIA, back to my craft with everything I've learned along the way. SEE FULL BIO


SELECTED WORK

 

My portfolio spans high stakes live events, marketing activations, global employer brand campaigns and bespoke, curated experiences. Not all of my work can be shared here, reach out to see additional work.

UNXPCTD - October 2023

Watch: UNXPCTD San Francisco

I turned our UNXPCTD virtual webinar into an inaugural in-person live customer conference. Honoring the theme, I designed every aspect of experience so it felt ‘unexpected.’ Since there aren’t many events designed for the PreSales community, I wanted this to be a marquee event that encouraged connection and conversation throughout the day. Convening 200+ leaders in the PreSales industry, we had 1000+ virtual attendees re-watch the show and adapted content into a 3-city roadshow leading to $500K in pipeline and broadened brand awareness.

Vivun Kick Off (VKO) - February 2024

Watch: VKO Vietnam

Working with our leadership team on our annual Vivun Company Kickoff (VKO), I created a multifaceted program that served to orient our teams around our goals for the year while leaning into what makes Vivun’s culture unique. In 2024, budget constraints necessitated a shift from our planned in-person event to a hybrid format. I designed an immersive 3-day virtual event that connected our employees across 6 timezones. I tightened keynotes and edited opening sizzle reels to raise the bar on the event brand and organized live watch parties. I partnered with Goldcast and successfully mitigated ‘zoom fatigue’ with post-event feedback called this “one of the most engaging experiences at the company — despite being remote!”

Netflix APAC 2021 - 2023

Watch: Stranger Things 4 \\ Gray man - Mumbai Premiere

In September 2021, I relocated to Singapore and led a team of 7 event managers in Singapore, Korea, Japan, India, SE Asia, and Australia. This was a high-level leadership position where I managed a complex budget and a functional team in a matrixed org. I streamlined creative and design ops so my team could maintain a high volume of work. The biggest impact I drove at Netflix was instilling a commitment to high performance while avoiding the pitfalls of perfectionism and burnout, creating a space so my team could thrive despite the fast-paced and high-stakes nature of live event production.

Uber Elevate Summit
Watch
: Elevate Summit 2019

Aviation is the most regulated industry in the world and Uber wanted to lead in UAM (urban air mobility). I produced a series of high-touch events to convene key policymakers and business leaders so we could generate momentum and build alliances across the emerging UAM industry. The goal was to generate enough buzz to stimulate the next-gen Aviation industry and these events became Uber’s single biggest positive press moments (at the time). In 2019 we moved the Summit to Washington DC to bring together policymakers and transportation officials and substantiate our product vision. I invited Uber’s other next-gen products (electrification, autonomous cars, and bikes) to share the stage — generating broad national and international press coverage with social engagement ranging 76%-89% positive. The 2018 Elevate Summit (Los Angeles), APAC Expo (Tokyo, Japan) and 2019 Elevate Summit (Washington DC) were produced in partnership with Infinity Marketing Team (US) and Empire Entertainment.

Watch: Summit 2019 | Elevate APAC Expo (Tokyo)

Awards: 2018 & 2019 | Press

Uber Presents

Watch: Take a Walk in my Shoes

We designed a campaign to better connect Riders to Drivers and shift the perception of Uber. Through a series of narrative profiles, we captured the real stories behind drivers and riders. Meet Ruth: a Driver in Sydney, Australia who uses her earnings to support a foundation that brings troubled youth to her home village in Zimbabwe. I led this project soup to nuts, managing a small crew, international travel, complex customs clearances, and casting. In addition, I secured filming permits in some of the most remote villages in Zimbabwe.

Uber Product Launch

Watch: A Ride to Remember

We leaned into a narrative approach to launch new Uber products. For a new Senior-Citizen product feature, we designed a Father’s Day stunt to reach drivers who no longer could or wanted to drive their own cars. I EP’d the production including casting this unique role (a real multi-generational family with a connection to a car), locations, and securing a very specific vintage car. With a month from concept to execution and no time for a retake, I directed a “Ride to Remember.”

VR & Experiential

Watch: Airborne

Everyday urban aviation products didn’t exist - in 2019. To convey the experience of a short flight, we designed a fully immersive VR experience and aircraft installation to give riders a taste of what the future of air travel could be like with UberAir. Every detail was designed for accuracy to satisfy technical, investing and regulatory audiences. The full-scale physical cabin interior traveled with the VR experience so we could take the experience on the road. I exec produced this project with Bipolar Studios and Safran Cabin.

Uber Copter Operations prototype and development

Uber Copter Operations prototype and development

Pan-regional Events at the Gray Man Premiere in Mumbai

Filming autonomous car anthem video using Otto autonomous trucks!

HP Earth series in Costa Rica

HP Earth series in Costa Rica

Health & Safety rockstars at Stranger Things 4 Premiere

Uber Presents: Driver documentary series

Nvidia Supercomputer documentary in Iceland

Nvidia Supercomputer documentary in Iceland

The newest addition to Netflix Events & Experiences in Asia Pacific

Moving the ATG program to a new location in San Francisco


Learn more about Arianna Pilram Churchill

BIO

Today I'm a video producer at NVIDIA, where I work on one of the most creatively ambitious and fast-moving teams in tech. My background is anything but linear: I've been a broadcast producer, a Chief of Staff, a global events director, and a communications leader at companies ranging from early-stage startups to household names. Every chapter looked like a pivot and functioned like a master class. What I've built across all of it is a rare combination: I can see a problem from the brand, product, or team angle, identify everything required to solve it, and then actually execute.

I started my career pairing a passion for technology with a love of narrative, adapting filmmaking workflows for the early days of social media. As the first broadcast producer on Edelman's newly formed digital team, I built out the production practice and directed content for brands including Volkswagen, Adobe, HP, PayPal, and Starbucks. From there I joined Uber as the company's first content producer, scaling a production team from scratch to keep pace with 10x growth. In 2018, I launched the Uber Elevate flying car program out of stealth through a series of events that generated the highest positive press coverage in company history at the time. When the pandemic forced a consolidation, I joined the M&A team that landed Joby's acquisition of Uber Elevate, managed the employee transition, retained more than 80% of the team through the deal, and helped execute Joby's $5.7 billion SPAC in February 2021.

From there I headed to Singapore to join Netflix's emerging APAC PR and communications team as Director of Events, Experiences, and Screenings. I managed a team spanning the most diverse region on the planet through COVID lockdowns, and we came out the other side a performance powerhouse. In H1 2022 alone, we produced more than 75 events and screenings across the region. After Netflix, I went deep on AI as VP of Communications at Vivun, a Series C B2B enterprise startup, where I led internal and external communications, directed the first in-person customer event, and set the rhythm of business alongside the executive team. I then led internal and executive communications at New Relic through a major public-to-private transition before returning to my production roots at NVIDIA.

I studied film at UCSD and graduated with a BA in Visual Arts and Media, cum laude, with a scholar athlete distinction as a four-year varsity rower. I live in San Francisco, where on any given weekend you'll find me rowing on the Bay, flying with my husband, or biking my kid to new cafe openings and cool foodie pop-ups across the city.